Wednesday, November 14, 2007

Tom Cruise film loses out to two Bollywood films in the worldwide box office

Bollywood is still a long way from properly challenging the major Hollywood studios, but for the first time something of the sort has happened (although I think these results require some interpretation ;)).
Generally, trade analysts divide box office results into the US box office and the worldwide box office (worldwide = everybody except the US). This is convenient because films tend to stack up a bit differently in the US, but also because a Hollywood film can earn about a third of its revenue in the US alone. The joke is that United Artists released Lions for Lambs in 45 countries and earned $10.3 million in the worlwide box office this weekend. Whereas Saawariya made $14.4 million and Om Shanti Om $17million in India alone. It is a bit of a blip as Variety calls it because it's Diwali weekend in India and two of the most anticipated films of the season have just released. Hollywood on the other hand is probably having a weaker weekend and it looks like Lions for Lambs is going to be a flop. But considering India's economic growth this is a very strong signal of what is to come and puts my last Hollywood-Bollywood post into perspective I think. India is now becoming a very important market for Hollywood to break into and they're going to do a lot to get there. It's significant that Saawariya was co-produced by a large American studio.

While this result tells us more about India's significance as a market than about any global trends regarding Bollywood films, both films have done very well outside of India too. Om Shanti Om has made 11th place in the US weekend box office which is I think the best result any Bollywood film has made at this point. And look closely at the screen count - Om Shanti Om has been released on 114 screens in the US while its Hollywood rivals have a 2000 or more screen count! And notice the per screen average - it's 3 times that of the other big releases. Clearly there would have been room to give Om Shanti Om a wider release than that!
It's interesting to look at Saawariya's result. It has made 24th place in the US box office which is also an excellent result. And for the first time I think I'm seeing a Bollywood release that has done well in the US and the per screen result is around what other films are collecting. Since Saawariya was co-produced by Sony, it's also Sony doing the distribution in the US and it appears that they've done it properly - released it on as many screens as it needs to be released and also it is I think the first Bollywood film to be released in the US which was submitted to the MPAA for rating (it received a PG).

Both films, but particularly Om Shanti Om has made an impact in other countries as well. Om Shanti Om has made no.7 in the UK box office, just behind the Tom Cruise flick which is at no. 6 and considering all the other numbers (54 vs 404 screens, £9,977 vs £1,629 per screen average) it looks like in the long run Om Shanti Om will be the winner.
It's done well even in Australia where it has made 9th place and as usual I recommend you check out the screen count and average per screen. Sony gave Saawariya a slightly wider release in Australia than Eros was able to give Om Shanti Om, but you can still see Om Shanti Om has done better.

Finally, because as you know I'm addicted to youtube, here are some of the trailers of the films mentioned in this post ;)

So here's the loser of this week, the Tom Cruise starrer - Lions for Lambs:


This is the trailer for Saawariya, the first Bollywood-Hollywood production:


And finally two teasers for Om Shanti Om, the Shahrukh Khan starrer (Shahrukh Khan has beaten Tom Cruise at the worlwide box office buahahaha):



And here's one of the bigger selling points of the film ;)

Friday, November 02, 2007

Take That on tour again

Take That are now doing their second tour since their reunion and this time it's not just round the UK - they're doing many venues in Western Europe also. The good news is that the tour is yet another success, the bad is that Howard Donald has injured himself during one of the shows and Take That are therefore performing as a trio at the moment (though Howard will rejoin them as soon as his health permits it).
The way Take That are trying to make up Howard's absence to the fans is hilarious, however. Here's a clip from a recent show in Rotterdam (and be sure to wait until the end cause that's the best bit ;) ):


A little less recently (though still recently) Take That appeared for the second time on the Jonathan Ross show. See it here: