Wednesday, August 29, 2007

Bollywood and Hollywood together - it's happening!

It seems like every 2-3 months is bringing stronger reasons to believe that Bollywood and Hollywood want to have a working relationship!
The first time I posted about this was in February and then again in May.
Well, now it's August and there's loads more to report :)

Hollywood is starting to take the Indian market very seriously. In other words they've realized that there's a billion people in India, that the country's economy is developing very fast, the people of India are veeeery interested in cinema and Hollywood only has about 8% of the market... oooops...
The problem is that the way they've dominated Western markets just isn't going to work in India. In the words of Gareth Wigan, vice chairman of Columbia TriStar - "The importing of American films into India is not filling a gap (...) You're not bringing a dish to a bare table. You're bringing a dish to a table where you have to move a lot of other dishes to fit in, and that's not true in a lot of other countries."
Disney, Warner Bros and Columbia/Sony in particular seem to be seeing this 8% market problem and there's no longer any doubt - they're looking for opportunities!

So a number of things have been happening...
Disney have made a deal with Yash Raj films (which is one of the biggest production companies in Bollywood) to make animated films for Indian audiences.
They've also apparently been in touch with Shahrukh Khan, hoping to invest in his production company - Red Chillies Entertainment. And they're not the only ones either, apparently Sony and Fox are considering the same move!

There's also a number of projects which are essentially Bollywood films, but with some of the money coming from Hollywood.
The first of these to come out is Saawariya, with Columbia/Sony Entertainment behind it. It will be released this November. It's directed by Sanjay Leela Bhansali (the director who also did Devdas) and will star Rani Mukherji and Salman Khan. The first teaser trailer is looking absolutely stunning. See it here.
Warner Bros is venturing out into Bollywood with "Made in China", which will be directed by Nikhil Advani (the director of Kal Ho Naa Ho) and will star Akshay Kumar.
Perhaps most excitingly, both of these films will have mainstream American distributors which makes their chances in the international box office much better! :)

But also Bollywood stars are being offered Hollywood movies!
Shilpa Shetty is rumoured to be in talks for the next James Bond movie, as well as possibly starring in a movie with Keanu Reeves. But there have been a number of other Bollywood stars approached for various projects, this article lists most of them.
Less dynamically, but Hollywood producers also seem to be thinking about Bollywood directors for their Hollywood projects. Santosh Sivan (the director of Asoka) has been approached with a script set in a colonial background.

Finally, perhaps less energetically, but Bollywood is making its own attempts at venturing into Hollywood and making use of their talents.
They have roped in a leading Hollywood VFX man into Pixion - a post-production studio in India. David Crawford is behind films like "Titanic", "Spiderman" and "Mission Impossible II"!
UTV is trying to make a big World War II movie with Vishal Bharadwaj (Omkara) as the director, hopefully bringing together Uma Thurman and Hrithik Roshan, but at the moment the project will remain in pre-production for a while yet.
UTV has also ventured into co-production with Fox on a Hollywood film - it will be Shyamalan's next film.

Not bad, huh? :-D

P.S. Not strictly related to the Hollywood-Bollywood issue, but I'll put it in anyway ;-P Danny Boyle's next film is set in India and he's supposed to have met Shahrukh Khan about it.

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